Datenschutzrichtlinie

PRIVACY POLICY
Golfcoaching.online
Effective Date: July 22, 2026
Last Updated: July 22, 2026

1. INTRODUCTION
Welcome to Golfcoaching.online.
Your privacy is important to us.
This Privacy Policy explains how Golfcoaching.online ("Golfcoaching.online", "we", "our", or "us") collects, uses, stores, processes, protects and shares your personal information when you use our website, AI-powered coaching tools, membership services, webshop, online coaching services and related digital products.
This Privacy Policy applies worldwide. Where local privacy laws grant additional rights, those rights remain unaffected.
By using our Services, you acknowledge that your personal data may be processed as described in this Privacy Policy.

2. DATA CONTROLLER
The controller responsible for data processing is:
Michael Wolf Golfprofessional
Ringstr. 8
70736 Fellbach
Germany
Email:
training@wolfmichael.de
Telephone:
+49 (0)151 41929686
Website:
www.golfcoaching.online
VAT ID:
DE815679035

3. SCOPE OF THIS POLICY
This Privacy Policy applies to:

• golfcoaching.online

• Member Area

• AI Swing Coach

• Swing Analysis

• Masterclass Videos

• Online Coaching

• Mobile versions

• Webshop

• Community features

• Newsletter

• Future products and services operated under Golfcoaching.online
   

4. PERSONAL DATA WE COLLECT
Depending on how you use our Platform, we may collect:

Account Information:
 

• Name

• Email address

• Password (encrypted)

• Username

• Country

• Preferred language

• Membership status
   

Payment Information
Payments are processed through secure third-party payment providers.

Depending on the payment method, we may receive:
 

• transaction IDs

• payment confirmations

• subscription status

• billing address
   

We do not store complete credit card information on our own servers.
Profile Information
If voluntarily provided:

• handicap

• golf experience

• preferred clubs

• training goals

• golf club affiliation
   

AI Swing Coach Data
When using the AI Swing Coach, users may upload:

• swing videos

• photos

• screenshots

• swing recordings

• launch monitor information

• practice notes
   

These files are processed solely to provide AI-generated coaching services and improve the operation, reliability and performance of our Services.
Unless expressly stated otherwise, uploaded videos are not sold to third parties and are not used for advertising purposes without your explicit consent.

Technical Information
Automatically collected information may include:

• IP address

• browser type

• operating system

• device information

• language settings

• screen resolution

• referring website

• session duration

• pages visited

• click behaviour

• cookies

• log files
   

5. PURPOSES OF PROCESSING
We process personal data for purposes including:

• providing Membership access;

• operating the AI Swing Coach;

• delivering Masterclass Videos;

• processing purchases;

• customer support;

• fraud prevention;

• account security;

• website analytics;

• improving our Services;

• communication;

• legal compliance;

• enforcing our Terms & Conditions.
   

6. LEGAL BASIS UNDER GDPR
Where the General Data Protection Regulation (GDPR) applies, processing is based on one or more of the following legal grounds:
Article 6(1)(a) – Consent
Article 6(1)(b) – Performance of a contract
Article 6(1)(c) – Compliance with legal obligations
Article 6(1)(f) – Legitimate interests, including improving platform security, preventing fraud, analysing website performance and enhancing user experience.

7. MEMBERSHIP SERVICES
We process personal data to:

• create user accounts;

• manage subscriptions;

• verify payments;

• provide member benefits;

• grant access to educational content;

• communicate important account information.

Membership data is retained only as long as necessary for contractual and legal obligations.

8. AI SWING COACH
The AI Swing Coach processes uploaded content in order to:

• analyse golf swings;

• generate coaching feedback;

• identify swing characteristics;

• provide training recommendations;

• improve system stability and performance.

Users remain responsible for the accuracy and legality of uploaded content.
AI-generated feedback should be regarded as educational information and not as professional medical or biomechanical advice.

9. VIDEO UPLOADS
Uploaded videos are processed only to provide requested Services.
Where technically necessary, videos may be:

• temporarily stored;

• converted into compatible formats;

• analysed by AI systems;

• securely backed up;

• deleted after retention periods expire.

Videos will not be publicly displayed without explicit user permission.

10. CUSTOMER SUPPORT
When contacting us, we may process:

• emails;

• support requests;

• chat messages;

• attachments;

• communication history.

These records help us provide assistance and improve customer service.

11. NEWSLETTER
If you subscribe to our newsletter, we process your email address to send:
 

• updates;

• promotions;

• educational content;

• new Masterclasses;

• product announcements.
   

You may unsubscribe at any time using the unsubscribe link or by contacting us.

12. WEBSHOP
When ordering physical products we process:

• delivery address;

• billing address;

• purchased products;

• shipping information;

• order history.

Data is processed solely for order fulfilment, accounting and customer service.

13. PAYMENT PROVIDERS
Payments may be processed through trusted third-party providers such as:
 

• Stripe

• PayPal

• Klarna

• Apple Pay

• Google Pay
   

Each payment provider processes data according to its own Privacy Policy.
Golfcoaching.online does not receive or store complete payment card information.

14. COOKIES
Golfcoaching.online uses cookies and similar technologies to improve website functionality, personalize user experiences, remember user preferences and analyze website performance.

Cookies may include:

• Essential Cookies

• Functional Cookies

• Performance Cookies

• Analytics Cookies

• Marketing Cookies

• Security Cookies
   

Where required by applicable law, non-essential cookies will only be placed after obtaining your consent through our cookie banner.
You may withdraw or modify your consent at any time through the cookie settings available on the Platform.

15. ANALYTICS
We may use analytics services to understand how visitors interact with our Platform.
Analytics data may include:

• pages visited;

• session duration;

• device information;

• browser information;

• geographic region (approximate);

• referral sources;

• click behaviour;

• feature usage.
   

Analytics data is used solely to improve our Services and user experience.
Where legally required, analytics are activated only after user consent.

16. MARKETING TECHNOLOGIES
Golfcoaching.online may use advertising and remarketing technologies, including but not limited to:
 

• Meta Pixel

• Google Ads

• Google Tag Manager

• LinkedIn Insight Tag

• TikTok Pixel

• other advertising technologies introduced in the future.
   

These technologies help us measure advertising performance and deliver relevant marketing campaigns.
Users may withdraw consent at any time where applicable.

17. THIRD-PARTY SERVICE PROVIDERS
To operate our Services, we may engage trusted third-party providers, including providers for:
 

• website hosting;

• cloud storage;

• payment processing;

• video hosting;

• AI services;

• customer support;

• analytics;

• marketing;

• email delivery;

• fraud prevention;

• security monitoring
   

These providers process personal data only to the extent necessary to perform services on our behalf and are contractually required to protect your data where applicable.

18. INTERNATIONAL DATA TRANSFERS
Because Golfcoaching.online serves customers worldwide, personal data may be transferred to or processed in countries outside the European Economic Area (EEA).
Where such transfers occur, we implement appropriate safeguards where required by applicable law, including:

• Standard Contractual Clauses (SCCs);

• adequacy decisions issued by the European Commission;

• additional contractual and technical safeguards where appropriate.
   

19. DATA RETENTION
We retain personal data only for as long as necessary to:

• provide our Services;

• comply with legal obligations;

• resolve disputes;

• enforce contractual rights;

• prevent fraud;

• maintain security.

Retention periods vary depending on the nature of the data and applicable legal requirements.
When personal data is no longer required, it will be securely deleted or anonymized.

20. DATA SECURITY
We implement appropriate technical and organizational measures to protect personal data against:

• unauthorized access;

• accidental loss;

• destruction;

• alteration;

• misuse;

• disclosure.

Security measures may include:

• encrypted connections (HTTPS/TLS);

• password hashing;

• access controls;

• secure cloud infrastructure;

• monitoring for suspicious activity;

• regular software updates.

While we strive to maintain a high level of security, no method of electronic transmission or storage can be guaranteed to be completely secure.

21. YOUR GDPR RIGHTS
Where the GDPR applies, you have the right to:
 

• access your personal data;

• request correction of inaccurate information;

• request deletion ("Right to be Forgotten");

• restrict processing;

• object to processing;

• withdraw consent at any time where processing is based on consent;

• receive your personal data in a portable format;

• lodge a complaint with a competent supervisory authority.
   

Requests may be submitted via:
training@wolfmichael.de
We may request reasonable proof of identity before responding.

22. ACCOUNT DELETION
Users may request deletion of their account at any time.
Certain information may be retained where required by:
 

• tax laws;

• accounting regulations;

• fraud prevention;

• legal obligations;

• dispute resolution.
   

Following expiration of applicable retention periods, personal data will be securely deleted or anonymized.

23. CHILDREN'S PRIVACY
Golfcoaching.online is not directed toward children under the age of 16 without parental involvement.
We do not knowingly collect personal information from children where prohibited by applicable law.
If we become aware that personal information has been collected unlawfully from a child, we will take reasonable steps to delete the data without undue delay.

24. AUTOMATED DECISION-MAKING
The AI Swing Coach provides automated analyses and recommendations based on uploaded swing data.
These outputs are intended solely for educational purposes and should not be interpreted as legally binding decisions or professional medical advice.
Where required by law, users retain the right to request human review of decisions that produce legal or similarly significant effects.

25. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in:

• legal requirements;

• technological developments;

• business operations;

• new products and services.

The latest version will always be published on Golfcoaching.online together with the effective date.
Material changes will be communicated where required by applicable law.

26. CONTACT
If you have questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:
Michael Wolf Golfprofessional
Ringstr. 8
70736 Fellbach
Germany
Email: training@wolfmichael.de
Telephone: +49 (0)151 41929686
Website: www.golfcoaching.online

27. SUPERVISORY AUTHORITY
If you believe that the processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with the competent data protection supervisory authority in your place of residence, place of work, or the place of the alleged infringement, in accordance with applicable law.